After some detours, the ICCX Middle East has now arrived at its final destination: the Sharjah Expo Centre. It is here that the event will be organized in the coming years. The Sharjah Expo Centre offer an ideal backdrop for the first edition of ICCX Middle East on 26/27 November 2017, where an international conference program and an industrial exhibition with more than 100 participating companies from across the world will set new standards in the Middle East.
The ICCX Middle East 2017 is organized by ad-media GmbH in cooperation with the German Emirati Joint Council for Industry & Commerce (AHK). After explicit requests by numerous companies in November 2016 addressed directly to ad-media GmbH that a purely concrete-related event should be held in November 2017 in the Middle East, ad-media GmbH immediately started the relevant activities and preparations. For half a year, however, the market oscillated between a state of euphoria and uncertainty. Organizing the desired new event turned out to be quite complicated in many respects, and often-unexpected developments had to be taken into account. But perhaps these detours were necessary to arrive at a final solution that is now offering absolutely reliable planning opportunities to the concrete industry.
The Sharjah Expo Centre is centrally located in the U.A.E. and can easily be accessed by international and local visitors especially during trade fair times. The exhibition space offered by this location, in the literal and figurative sense of the word, leaves a lot of room for the development of this event in the years to come. And to underline the abovementioned planning safety, dates for ICCX Middle East events in the forthcoming years have already been reserved.