Successful debut event

ICCX Middle East 2017 - Review

ICCX Middle East debuted to an enthuastic crowd of concrete professionals, engineers, architectes and developers, all who were glad to be able to attend a conference decitated to concrete and the precast industry. This event, held at the Sharjah Expo Center on November 26th and 27th, brought participants from several Middle Eastern countries together to share in the knowledge and expertice ICCX Conferences are known for.

With an investment volume of 3.1 billion US dollars, construction projects are either currently planned or in progress in the GCC region, which provides an ideal environment for suppliers of equipment, products and services to the concrete and precast industry at ICCX Middle East.

The ICCX Middle East 2017 – the first of its kind – was opened by His Excellence Marwan Jassim Al Sarkal, CEO of the Sharjah Investment & Development Authority (Shurooq) and also took place under the patronage of His Excellence Saif Mohammed Al Midfa, CEO of the Sharjah Expo Centre.

"We are proud to have hosted the first ICCX Middle East at the Sharjah Expo Centre. The ICCX, which specialises exclusively in concrete and precast concrete products, is the first trade event of its kind in Sharjah and enhances the wide variety of offerings at the Sharjah Expo Centre. The UAE have a strong cement industry and demand will remain lively in view of the increasing number of infrastructure projects. The event is a blessing for local and regional players, who as a result can acquire new technologies, products and solutions", said Saif Mohamed Al Midfa, CEO of the Sharjah Expo Centre.

Strong co-operation for a strong event

ICCX Middle East in Sharjah was organised by ad-media GmbH in co-operation with the German-Emirati Joint Council for Industry & Commerce (AHK) with the support of the Sharjah Chamber of Commerce & Industry. The ultra-modern Sharjah Expo Centre, is idealy situated between Dubai International Airport (DXB) and Sharjah International Airport (SHJ), both of which can be reached in 15 minutes by car.

Conference programme - 16 lectures

The conference covered topics that were relevant those involved in the production of concrete products, precast concrete elements and ready-mix. Programme topics were developed in consultation with regional industry experts and reflected relvent topics to the Middle East region from a technical point of view, as well as the marketing of modern concrete structures. Industy experts from Germany, the United Arab Emirates, South Africa, and Switzerland covered topics from precast concrete elements, sustainability, the longevity of structures, high-performance concretes, 3D concrete printers, quality control, new generation of paving stones, nanoparticles to geopolymer concrete.

Trade Exhibition

In the trade exhibition of ICCX Middle East, visitors met the leading suppliers to the concrete industries from numerous countries. The trade fair was not just limited to suppliers, but also included industry consultants.

A special feature of the ICCX Middle East, in comparison to other ICCX conferences, was that concrete industry producers reserved stands and presented portfolios of completed and planned projects. This broadened the base of visitors to include project developers and owners who recognized the advantages of building with concrete over other materials.

Ideal combination of trade journal and trade conference

The combination of CPi, the concrete industry’s leading international trade journal, and ICCX Conferences has created a network in which the quality of the information, combination with the contacts, is unsurpassed - worldwide.

Visitors, exhibitors, and presenters at the conference programme unanimous agreed that the ICCX Middle East 2017’s professional platform for learning and networking was very successful. This was precisely the event the concrete professionals in the Middle East wanted and exhibitors anticipated - organised by professionals for professionals.

The second ICCX Middle East will take place once again at the Sharjah Expo Centre on November 25th and 26th, 2018.